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“We move into 2008 with plans to further expand on our commitment to V8 Supercars, the fastest growing sport in Australia. “Like the sport itself, our coverage is all about continuous improvement, finding that extra element that further strengthens our coverage across every round of the Championship. “We are delivering, and there’s more we will do,” Seven Network Head of Sport Saul Shtein said. Seven was delighted with the first year of broadcast and in particular the stunning ratings increase from the previous year. “In all there are lots more new features in store for 2008 but in all the most important objective is improving the telecast year on year to give the viewer the best possible package.”
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“We have fixed that problem as part of the overall learning process of last year,” V8 Supercar Television Executive Producer Murray Lomax said. The situation drew strong criticism from the massive V8 Supercar support base but despite every effort Seven and V8 Supercars were unable to resolve the situation. The 2008 broadcast schedule rectifies an unavoidable situation for South Australian viewers where a clash with AFL last season meant some races weren’t scheduled on television until later that night. Aside from the television viewers more than 280,000 people will attend the Clipsal 500 over four days. The coverage begins with the Clipsal 500 in Adelaide this weekend when the sport returns for 2008. Australian television viewers and particularly those in South Australia are guaranteed even more live action than in the record-breaking 2007 following the release of the Seven Network broadcast schedule.įollowing on from a record 22 million total viewers across the season last season, the Seven Network promises to deliver an even better product in the coming season.